Customer journey mapping (1 day)

Veranstaltung

Wann:
Di, 28. August 2018
Wo:
SE-Training, Zürich - Zürich,
Kategorie:
Seminare

Beschreibung

Customer journey mapping is a key part of developing and improving the customer experience – customer experience is critical to long-term sustainable business relationships. The mapping process provides deep and actionable insights in to the customers touchpoints, which with digital services are becoming ever more critical and complex to manage in our multi-channel world. The process moves behind the rational swimlaning approach to process management and includes emotional aspects. The customer (or user) is the focus of the process and this provides the opportunity to then understand how support services help (or otherwise) the customer to achieve the outcomes that are important to them.


Veranstaltungsort

Standort:
SE-Training, Zürich - Webseite
Stadt:
Zürich
Land:
Switzerland

Weitere Informationen

15 minutes by public transport from Zürich Hauptbahnhof

Rabatt: 10% for INCOSE members